Friday, March 27, 2020

19A – Idea Napkin No. 2

1) Me: Brandon McKay, skilled with organizing large amounts of information, and delegating workloads based on assessed individual talents. My related experiences include working as a shift leader at two food-oriented jobs during my time in college and creating an automatic watering system for plants in a class project. I also conducted research in the UF space plants lab where I practice planting seeds in culture


2) Service: My service is going to provide green, local, sustainable food crops to processors, grocery stores and independent businesses by hydroponically growing foods like corn and soy in temperature-controlled skyscrapers. We will begin with businesses, and then after establishing a strong base, may branch out into individual sales. 

3) Who: My service will be similar in clientele to a farm, servicing markets that will sell the product raw and food processing plants that will use it as an ingredient.

4) Why Care: The value of my service is sustainability and propriety. We don't wear out the soil by growing horizontally, nor do we outsource the transportation of crops since it will be sold locally

5) What the others don't have: Other vertical agribusinesses don't have proprietary transportation that will allow for a quicker and easier process to get food from the building to the consumer.

I believe these elements will work together well most specifically my organization skills with what makes the business stand out since it will require an efficient organized system to assure that transportation of crops is both accurate and prompt. Also, the clientele will contribute to success since its a constant and well-established group of people who will require my services.

I didn't receive any feedback on the first napkin, so I updated it with some skills I gained recently like working in a lab and changes in clientele. 

3 comments:

  1. Hi Brandon! I am sorry that you did not get feedback on your first Idea Napkin. I think adding the fact that you were a shift leader and have created an automatic watering system for plants really shows your human capital and what truly makes you a person that can potentially execute your plan/ idea for VADS. I wish you luck on your endeavors!

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  2. Even though you did not receive any feedback, you still did a great job working with what you have. Fleshing out your background and skills in this type of field will greatly help this business. My only concern is the skyscraper part as they are very costly, but it is possible you could have multiple floors of a building instead to keep it more cost efficient.

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  3. Hi Brandon! I appreciate how you still updated your idea napkin despite receiving feedback, it shows how you are constantly developing your idea personally. I would love to see you elaborate some more on the "why care" section and maybe think about what type of person it will take to care about this. Will there need to be education involved or are you aiming for an already educated audience?

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