18A – Create a Customer Avatar

Because my product is food-based, I will have a varied customer pool but my most common direct customer will be food store managers, so mostly men and women of middle age.

 Direct Customer:
This is the avatar I created for my direct customer. I made him look like a Publix manager which would be exactly the type of people we would be hoping to sell to. Established supermarket corporations could give a great boost to the new and budding product I'd create. This is Steve, he is 38 years old, drives a silver 2014 Honda Civic, and has two kids. His favorite show is Cops, since he is a virtuous and by-the-book person, which is what led to him getting a job as a manager in the first place. He doesn't tend to follow politics particularly closely aside from the presidential elections every 4 years, but he tries to vote with who he most believes represents him. He does tend to follow sports, where he is a big fan of the home-teams, and even started a "Jersey Jam" where once a season, he allows employees to wear a jersey of their choice under their Publix vest.

I think the main thing I have in common with this customer archetype would be my virtuosity and by-the-book nature. This would help me in appealing to my customer base by approaching them in an organized and uniform fashion that will make transactions between their corporation and mine smooth and painless. I don't think this is a coincidence. Although entrepreneurs are viewed in a spontaneous light, it takes a great deal of organization not just to form a company from an idea, but to also lead a company that has already been established.