9A – Testing the Hypothesis, Part 2

Interview 1: Logan Russell (Business Major)
Interview 2: Diana Wildes (Marketing Major)
Interview 3: Richard German (Business Admin Major)
Interview 4: Roxana Gerardo (Advertising Major)
Interview 5: Nathan Heastie (Business Major)

For this round of interviews, I wanted to reach out to those who might not be working on exact ideas like mine but would be in similar or related fields. This included business majors who would oversee the facilitation of ideas like mine and advertising majors who will be integral in spreading the idea as it is still getting off the ground.


Who?
You would expect a food-related idea like mine to affect most people but this isn't necessarily true. Those who would be excluded from this would be people who grow their own food, or already purchase from sustainable agricultural sources, and wouldn't be seeking out products like mine.

What?
The boundary of this need is largely a self-concept of the environmental impact of any given person's food consumption. Those who feel like they're already helping the environment, or aren't concerned with those impacts will likely fall outside the boundary

Why?
There isn't necessarily a big discrepancy between the needs of those inside and outside the boundary. This leaves room for those outside the boundary to be turned into customers

	Inside the boundary	Outside the boundary
Who?	Retail businesses, Food processing, wholesale clubs	Other types of businesses, farmers
What	Space efficient food production and transportation	Livestock raising or long-distance transportation (for now)
Why	Limited space for agricultural services	Lack of combination of vertical agriculture and local transportation

Summary: Because those inside and outside the boundary mostly differ in mindset, there are even more opportunities to be capitalized on here. If a customer, for example, doesn't think they're food consumption carbon footprint is important, but can still get affordable, sustainable food from my company, they can still be a loyal customer just as those who are on the other side of the spectrum. This would, of course, require a great deal of focus on the advertising aspect. I'll consider that for my overall plan.