29A – Venture Concept No. 2

Opportunity:
In the status quo, the population is on a steady increase which makes it difficult for farmers to keep up with the food needs of the people. In addition to this, the intense use of soil degrades soil quality over time, making it even harder to provide for the food supply. This results in smaller allotted areas for farming, creating a unique opportunity for agricultural ventures worldwide. This opportunity will be open until population growth stabilizes. Potential customers would primarily be those who live in major metropolitan areas which tend to be overcrowded.

Innovation:
My solution has multiple innovations: Firstly, we will be using hydroponics and aquaponics To produce crops vertically in record amounts of space. Secondly, we will be using our own proprietary transportation services to deliver food to our vendors at a low cost.

Venture concept:
My solution takes advantage of this opportunity by developing crops in a much smaller area that requires no soil, thus avoiding the issue of soil degradation. Also, our proprietary transportation will reduce the overall cost since it's not outsourced, on top of the fact that it will be cheaper simply for the fact that our facilities are in urban areas, Much closer to customers than traditional agricultural suppliers. This will make it more likely for customers to switch to this new product, is it will have two focal points of attractiveness: low price and locality. Our competitors will be the current providers of crops in the agricultural sector who suffer from the weaknesses that my company takes advantage of e.g. transportation, soil quality, and space. While location doesn't play a major factor in general, each individual metropolitan area will ideally have a facility that will have an advantageous location compared to local farmers. VADS will Start with a single facility with a few hundred workers which will include planters, executives, and transporters. We would rent out a small building and target early college grads as employees. As additional franchises pop up across worldwide metropolitan areas that number will multiply accordingly.

Three minor elements:
-Our most important resource will be research, as this will allow the company to change with the times and continue innovating in creating more efficient ways to achieve our goals.
-The next opportunity that could be tackled by my venture is reducing the use and need of genetically modified organisms or GMO's in the agriculture business
-In five years I hope to become a staple in local businesses so that the business may begin soon turning a profit


Feedback: The feedback I received stated that this concept could benefit from going more in-depth as to the implementation of my venture concept. So, as a result, I decided to explain more specifically how we will target employees and What the early stages of the company will look like.