23A – Your Venture’s Unfair Advantage

1) research and development abilities
V- This is valuable because it will allow the company to continue growing and advancing as the industry changes and new players are introduced
R- Many companies prioritize business admins as being high-ranking company executives. VADS priority of including researchers and developers will give the company a unique flexibility
I- While a company may try to do hire researchers as well, striking that balance as a new company will present its own set of challenges for any followers
N- This resource is relatively non-substitutable

2) urban buildings
V- This is valuable because it allows the resources to be in the same area as its consumers
R- Not many agricultural companies in the status quo use urban buildings
I- This can be imitated but VADS will be mostly paving the way for this style of business
N- This resource is relatively non-substitutable

3) transportation resources
V- This is valuable because it keeps the delivery of our product proprietary
R- This is relatively rare since most companies outsource shipping
I- This can be imitated but VADS will be mostly paving the way for this style of business
N- This resource is relatively non-substitutable

4) workers (planters)
V- These people are valuable since they will be ensuring the product is properly developed
R- These workers won't be too rare since the work will mostly be unskilled, but it will still require more skill than general agricultural work
I- These types of workers will be relatively imitable which will help in ensuring there is always a sufficient supply of workers
N- This resource is somewhat substitutable, as down the line and with enough resources this work could be automated

5) Workers (transporters)`
V- These people are valuable since they keep the delivery process proprietary
R- These workers will be the least rare since vehicle driving is a commonplace job
I- These workers will also be the most imitable since they are easily replaced
N- This resource is somewhat substitutable, as down the line and with enough resources this work could be automated

6) Investors
V- These people are valuable since they'll help get the business off the ground
R-These people are rarer since it requires convincing to get investors
I-Investors can be imitated but still present challenges in acquiring
N-This resource is relatively non-substitutable

7) Local potential customers
V- These people are valuable since they will be grounded zero for the execution of this company
R-This resources aren't particularly rare however that doesn't take away from its importance
I-This resource isn't particularly inimitable however that doesn't take away from its importance
N-This resource is relatively non-sustainable

8) Franchise potential customers
V- These people are valuable because they will help take the company to the next level
R- This resource aren't particularly rare however that doesn't take away from its importance
I- This resource isn't particularly inimitable however that doesn't take away from its importance
N-This resource is relatively non-sustainable

9) Individual potential customers
V- These people are valuable because they are an additional source of revenue
R-This resource aren't particularly rare however that doesn't take away from its importance
I-This resource isn't particularly inimitable however that doesn't take away from its importance
N-This resource is relatively non-sustainable

10) Diversity of product
V-This is valuable because it will give our customers in many options choose from
R- This is a resource that isn't particularly rare, but for some companies that are specialized still produces an advantage
I- This is a relatively imitable resource
N-This resource is relatively non-sustainable

I believe that the research capabilities are the most important because it will allow the flexibility need to keep the company afloat when times change and new methods become commonplace in the industry